Hotels: Easy Ways to Put a Smile On Your Guests’ Faces -

After a rough couple of years following the coronavirus pandemic, the hotel industry is well and truly back — and there’s every indication that it’ll continue to thrive in the coming years. With a CAGR of 7% between now and the end of the decade, the industry is anticipated to reach a market valuation of more than $638 billion by the end of the year.

So yes, with travel very much in vogue, it’s a good time to be in the hotel business. Of course, while the industry as a whole may be positive, individual hotels still face many challenges, including intense competition and rising guest expectations.

The importance of an excellent guest experience and of positive reviews cannot be understated. In this post, we’ll run through a few relatively straightforward ways that hotels can put a smile on their guests’ faces, which should increase the number of those positive reviews.

A person's hand is seen on an open doorhandle leading into a beautiful hotel room — Photo by Pixabay

Invest in Your Digital Presence

A good digital presence is about more than marketing your brand. It’s often the first place that your guests interact with your hotel, and what they see can go a long way towards influencing their experience. Don’t just think of your hotel’s website and social media channels as a way to get bookings. Think of it as the start of your guests’ experience. It’s a great way to build excitement, invite them into your brand’s story, and ensure that they already have a positive image of your hotel before they’ve even stepped inside.

Get Started On the Right Foot

Hotels can win back the approval of their guests if they’ve had a poor first few moments at your hotel, but they shouldn’t have to. Optimizing your check-in experience to ensure that it’s out-and-out positive is an easy way to get their stay started on the right foot. As well as streamlining the check-in process, consider making free drinks and snacks available. These little touches go a long way at all times, but especially when someone is coming to the end of a long travel journey.

Add Touches of Luxury to the Rooms

For hotel guests, the seemingly little things count for a lot. They’ll be all the more impressed with your hotel — and be much more likely to return — if they have a few touches of quality in their hotel rooms. What’s great about this approach is that you don’t have to radically transform the guests’ rooms. Even small improvements, such as upgrading to spa quality towels or including a comfortable bathrobe, can go a long way. Throw in the capacity to make good coffee and a couple of premium snacks, and your guests will be happy.

Go Above and Beyond

Every guest is different, and it’s impossible to plan ahead to ensure every aspect of a guest’s stay is in line with their needs. Showing a commitment to going above and beyond to make your guests happy can make all the difference, since it shows that your hotel genuinely cares about your guests’ stay.